Business model reset for online game
We helped a fast-growing tech company define and execute a market entry plan for their new B2B solution — achieving faster traction and better-qualified leads.
Client
Our client – a well-known European Tech company with a focus on digital products for B2B market and government structures.
Challenge
The client needed to break into a competitive B2B market with a new SaaS product. The challenge was to identify the right segments, craft messaging that resonates, and build a pipeline fast — all while managing limited launch resources.
Solution
We conducted a market segmentation analysis, defined ideal customer profiles, and co-developed a go-to-market roadmap. Nexform supported the client in building targeted campaigns, sales enablement materials, and partnership outreach strategies.
Results
40% faster lead generation in the first quarter
3 key partnerships secured within 6 months
25% lower customer acquisition cost compared to initial forecasts
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